Global skincare product market is expected to reach USD173.3 bil with a CAGR of 4.5%. Skincare products are increasingly distributed by online retail channels, at a growth of 8.8%

Key Trends

• Accelerating demand for anti-aging products

The global skincare market is accelerating demand for anti-aging products, like anti-wriggle cream, face cream, serum, eye cream, and others

• Growing popularity for organic products

Organic skincare products have gained a significant momentum

• Increasing deployment of technology in skincare products

Many beauty conglomerates are deploying next generation technology in beauty products to increasingly attract customers

• Skincare companies are deploying innovative strategies to remain competitive

Major strategies adopted by companies are product innovations, digital technologies, social media marketing and expansions in order to sustain competition